仄伙過虎年 Graphic & Website Design

In 2021, when we were still shrouded in anxiety under the epidemic, 2022 is coming in a blink of an eye. The lunar New Year is the year of the “tiger”. In folk stories, the tiger has many symbols and meanings, in its appearance expresses power, strength, and authority. The eastern mythical beasts of the four directions also represent the possession of a white tiger with divinity, wisdom, and virtue. And in Taiwan’s religion, there is a god of tigers, furthermore, it is also described as “a hundred beasts”. It has the strength of being able to hold a sharp edge and devour ghosts”, which means that it has the ability to exorcise evil spirits and bless. 
Therefore, under the meaning of getting rid of the old and bringing the new, and praying for the improvement of the world’s epidemic situation. In order to reduce the seriousness and world-weariness of social tension and anxiety, using the meanings of religious colors, the color red to drive away evil, and the color yellow to bring good luck created an adorable image of a naughty tiger, through the playing hide-and-seek game to bring relaxation, warmth, and happiness to people.
Hope that in the new year, we can still keep our hearts under the gloom of the epidemic and stick our heads out to talk or interact with society.

2021年當我們還籠罩在疫情下的焦慮與不安，2022年轉瞬即到，象徵著「虎」年的生肖新年，其背後本身帶有許多象徵。虎，在具象的動物樣貌上表示著力量、強壯與權威，在四方神獸故事裡又表示佔有一方具有神性富含智慧與美德的白虎，而在文化宗教下牠又被描述成「百獸之長，能執博挫銳，噬食鬼魅」，即表示牠具有驅邪與祝福的能力，以台灣的宗教來看有虎爺一神祈也剛剛地好把上面這些特質都囊括在一起了。因此，在除舊佈新與祈福世界疫情好轉的意義下，和為減去社會緊張焦慮的嚴肅與厭世感，以插畫繪製較親人可愛的老虎形象，並以大喜驅凶避吉的紅與象徵祥瑞福氣的黃作為主色調，搭配出畫面中似乎在玩躲貓貓的老虎俏皮形象，希望能夠在新的一年我們都能在疫情陰鬱底下仍保有赤子之心探出頭來與社會對話或互動。