Postcard & Invitation
Lunar New Year of Ox
Rooted in Spring, Reborn in Vitality Spring returns to the earth, breathing new life into everything. After the restorative pause of winter, a new year of diligent cultivation begins. Inspired by the spirit of the ox—a timeless symbol of hard work, prosperity, and good fortune—this design unfolds in two conceptual chapters:
The Abundant Ox Carrying Treasures: Blending the imagery of the hardworking ox with wealth and blessings, symbolizing the delivery of prosperity and good fortune.
Golden Spring Arriving: The ox embodies the very essence of spring—vitality and boundless growth. Its strong, resilient physique stands as a powerful metaphor for health, vigor, and endless energy.
Lunar New Year of Tiger
In 2021, while we were still surrounded by the anxiety and uncertainty of the pandemic, the year 2022 suddenly arrived — ushering in the Lunar New Year of the Tiger, a zodiac sign full of rich symbolism.
The tiger, as a concrete animal image, represents strength, power, and authority. In the ancient myth of the Four Divine Beasts, the White Tiger occupies one of the four cardinal directions and symbolises divine wisdom and virtue. In religious and cultural traditions, it is described as the “king of all animals, able to suppress evil and devour demons,” meaning it has the power to ward off negativity and bring blessings. In Taiwanese folk belief, the deity Hǔ Yé (Tiger Lord) combines all these qualities perfectly. Therefore, in the spirit of sweeping away the old, welcoming renewal, and praying for an end to the pandemic, I chose to counter the social tension and sense of fatigue by illustrating a friendlier, more playful tiger.
Using auspicious red (to drive away misfortune and welcome good luck) together with yellow (a symbol of prosperity and blessings) as the main color palette, the image shows a tiger in a hide-and-seek posture — almost as if it is playfully peeking out from behind the gloom. Through this visual, I hope that in the new year, even under the shadow of the pandemic, we can still keep a childlike heart and reach out once again to connect and interact with the world.
